
Examples include Accor Hotels, Choice Hotels International, InterContinental Hotels Group, Marriott International and Wyndham Worldwide Corporation.
Parent Company: Company that owns one or more brands. Owner Company: Company that primarily owns, rather than franchises or manages, lodging properties. To be coded in the STR database as “the” owner, a company must have majority ownership (51% or more) of the property. Each company member has a voice in company operations. Membership Company: Company in which independently owned and operated lodging properties operate under a single membership affiliation while sharing a global reservations system, marketing, advertising, purchasing, training and quality standards with fewer constraints than a traditional franchise company.
Management Company: Company that manages a property’s operations for its owners, typically in return for fees and/or revenue share. Members share benefits, like brand identity, corporate image advertising, centralized reservation systems, corporate training programs and volume purchasing. #Working capital turnover for marriott in 2014 plus
Franchise Company: Group of independently-owned operations that have been issued a contract to use a specific name and logo, purchased for an annual fee plus “royalties” - usually based on a percentage of sales.Developer: Company that prepares a site and builds as a lodging facility for commercial use.Asset Management Company: Company that manages investments on behalf of the owner.
Architect: Person or entity responsible for hotel project design, planning and, in many cases, construction supervision.